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About Us
OUR STORY
Roy and Ryan Seiders founded YETI in 2006 based on a deep love for the outdoors and the belief that if something doesn’t work, fix it. And if it doesn’t exist, build it. Since then, we've been designing products that last for generations, get you out into the Wild, and keep you there longer. Here's our story.
KEEP THE WILD, WILD
YETI was founded on a simple desire to spend more time in the wild. And with more time spent outside, the more we understand our responsibility to protect the places we love. Learn more about how we’re actively working towards our key commitments to our people, products, and places.
